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Why your Google Ads cost per lead is high (and the 6 things to test this week)

Most accounts we audit have the same fixable mistakes. Here are the six tests that consistently bring CPL down 30-60%.

โœ๏ธ HOI Research Team ๐Ÿ“… May 11, 2026 โฑ 6 min read

Most accounts we audit have the same fixable mistakes. Here are the six tests that consistently bring CPL down 30-60%.

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