E-commerce SEO that turns your product catalogue into a ranking machine. Shopify, WooCommerce, BigCommerce — structured for search and built to sell.
Most e-commerce stores have hundreds or thousands of pages — product pages, category pages, brand pages, blog posts — and most of them aren't ranking for anything. E-commerce SEO fixes that systematically.
The challenge is technical. Faceted navigation creates duplicate content. Product pages have thin content. Category pages aren't structured for intent. Shopify adds canonical issues that most agencies miss. These aren't small problems — they're the reason your store isn't ranking.
HOI's E-Commerce SEO service starts with the technical foundation — fixing the issues that actively prevent rankings — then builds a content and link strategy that turns your catalogue into a compounding organic revenue machine.
Category pages are your highest-value organic assets. We structure, optimise and interlink them for maximum ranking authority.
Unique, keyword-rich product descriptions and technical optimisation for every key product page.
Platform-specific technical fixes for Shopify, WooCommerce and BigCommerce that most agencies overlook.
SEO-optimised category copy and blog content that builds topical authority and drives organic traffic.
Authority backlinks targeted at your highest-value category and product pages.
Live dashboard connecting organic traffic directly to product sales and revenue — not just rankings.
Full technical and content audit of your store. We identify the issues costing you organic revenue and prioritise by impact.
We fix the platform-specific issues, restructure category pages and implement product schema — the foundation everything else builds on.
Monthly content production for category pages and blog, plus authority link building to your highest-value pages.
Monthly organic revenue reporting, ongoing optimisation and expansion into new category clusters as rankings build.
We specialise in Shopify, WooCommerce and BigCommerce. Each has platform-specific SEO challenges — particularly around duplicate content and canonical issues — that we've solved hundreds of times.
Most clients see meaningful organic traffic increases at 3–4 months. Organic revenue typically compounds significantly from month 6 onwards as content authority builds.
Yes. Amazon product page optimisation, keyword targeting and A+ content are part of our E-Commerce SEO offering for brands selling on both their own store and Amazon.
Absolutely — SEO and paid ads are more powerful together. Organic rankings reduce your cost per acquisition over time while paid delivers immediate traffic during the build phase.