LinkedIn for B2B decision-maker targeting. Amazon for product visibility where buyers are ready to purchase. Specialist management for both platforms — not a bolt-on to a Google Ads team.
LinkedIn is the only platform where you can target by job title, company size, industry, seniority and specific companies — making it uniquely powerful for B2B businesses that need to reach decision-makers, not just broad demographics.
Amazon is where 63% of product searches begin in the US. Brands that aren't running Amazon ads are invisible to buyers who go directly to Amazon to find what they need — a massive, addressable audience that most agencies ignore.
HOI manages both platforms with specialist teams — not generalist PPC managers doing LinkedIn and Amazon on the side. LinkedIn requires a completely different strategy to Google or Meta. Amazon advertising is a distinct skill set. We've built teams for both.
Single image, carousel and video ads targeted at decision-makers by title, company size and industry.
Native LinkedIn lead generation forms that capture decision-maker details without leaving LinkedIn — much higher conversion than landing pages.
Direct outreach to target decision-makers via LinkedIn's inbox — high open rates, highly personalised at scale.
Keyword and ASIN-targeted Sponsored Products campaigns that put your products in front of buyers actively searching.
Brand awareness and product discovery campaigns that appear at the top of Amazon search results.
Unified reporting across LinkedIn and Amazon — leads, ROAS, cost per acquisition and pipeline value.
We audit your existing accounts (or set up from scratch) and build a platform-specific strategy for LinkedIn and/or Amazon.
Campaign build, audience targeting, creative development and launch within 2 weeks. LinkedIn and Amazon run in parallel if required.
Weekly bid optimisation, creative testing and audience refinement. LinkedIn typically shows results within 6 weeks. Amazon within 2–4 weeks.
Weekly performance reports. Monthly strategy reviews. As performance compounds, we identify scaling opportunities.
LinkedIn CPCs are higher than Google or Meta — but the quality of B2B leads is typically much higher. The cost per qualified lead and per closed deal is often lower because you're reaching the actual decision-maker.
We manage Sponsored Products (keyword-targeted), Sponsored Brands (brand and product discovery) and Sponsored Display (retargeting and audience) across all seller and vendor account types.
Yes — and there are B2B brands for whom this combination is particularly powerful. We manage both with dedicated specialists per platform.
Most B2B clients see meaningful lead volume within 4–6 weeks. Cost per qualified lead varies significantly by industry and targeting — we provide benchmarks in your audit based on your specific vertical.