LinkedIn for B2B decision-maker targeting. Amazon for product visibility where buyers are ready to purchase. Specialist management for both platforms — not a bolt-on to a Google Ads team.
LinkedIn is the only platform where you can target by job title, company size, industry, seniority and specific companies — making it uniquely powerful for B2B businesses that need to reach decision-makers, not just broad demographics. Amazon is where 63% of product searches begin in the US. Brands that aren't running Amazon ads are invisible to buyers who go directly to Amazon to find what they need — a massive, addressable audience that most agencies ignore. HOI manages both platforms with specialist teams — not generalist PPC managers doing LinkedIn and Amazon on the side. LinkedIn requires a completely different strategy to Google or Meta. Amazon advertising is a distinct skill set. We've built teams for both.
Single image, carousel and video ads served in the LinkedIn feed. We target by exact job title, seniority, industry and company size — reaching the decision-makers other channels can't.
LinkedIn's native lead forms pre-populate with the user's LinkedIn profile data. Dramatically higher conversion rates than driving to external landing pages — and lower cost per lead.
Sponsored InMail delivered directly to the LinkedIn inbox of your target audience. Effective for event invitations, product demos, gated content and direct outreach at scale.
We audit your existing presence on both platforms (or build from scratch) and define the campaign strategy — objectives, audiences, creative formats and budget allocation.
Campaign setup, creative production, audience configuration and conversion tracking implementation. LinkedIn Lead Gen Form integration with your CRM. Amazon Merchant account verification.
Systematic creative testing on LinkedIn. Keyword expansion and bid optimization on Amazon. Both platforms reward patience — we don't make reactive changes that disrupt the learning period.
Monthly reporting on CPL, lead quality, Amazon ROAS and attributed pipeline. Scale what's working, eliminate what isn't, test new formats quarterly.