Local SEO that gets your phone ringing. Google Maps, Google Search, Apple Maps and AI assistants — we put you at the top for customers in your area who are ready to buy.
When someone types 'plumber near me' or asks Google AI 'who's the best dentist in Sydney' — the business that appears first wins. That business should be yours.
Local SEO is the practice of optimising your online presence so that people searching for your service in your area find you first. This means your Google Business Profile, your local citations, your on-page content, your reviews and increasingly your presence in AI-generated answers.
HOI's Local SEO service covers every layer — from your Google Maps listing to the schema markup that tells AI assistants where you're located and what you do. Most local businesses are leaving a significant amount of revenue on the table simply because they're not visible. We fix that, systematically.
Full GBP optimisation, photo strategy, Q&A management, post scheduling and category optimisation.
Consistent NAP data across the top 50 citation sources. Inconsistent listings hurt rankings — we audit, clean and build.
Custom landing pages for each suburb or city you serve. Each page ranks independently.
Reviews are a top-three local ranking factor. We build a systematic process to generate and leverage reviews.
40% of local searches are voice or AI-generated. We structure content so AI assistants recommend you.
Live dashboard tracking your Google Maps position, keyword rankings and review velocity.
We audit your Google Business Profile, citation consistency, current rankings and competitor gaps. You receive a prioritised fix list.
We fix your website's local signals — NAP consistency, schema markup, location pages — and clean up citation data.
We optimise your GBP completely and activate your review generation flow. Most clients see Maps movement within 3–4 weeks.
Monthly reporting, ongoing optimisation and suburb expansion as rankings compound. Most clients double their ranking footprint in 6 months.
Most clients see Google Maps movement within 4–6 weeks of GBP optimisation. Organic search rankings typically show meaningful progress at 60–90 days.
A website helps significantly — especially for suburb landing pages and on-page signals. GBP optimisation alone drives results even without a website.
Local SEO targets searches with local intent — 'near me', suburb names, city-specific queries. It prioritises Google Maps and GBP over national organic rankings.
We manage Local SEO for businesses across Australia, the United States and the United Kingdom.
Scale beyond your local area with national keyword rankings.
Get recommended by ChatGPT and Perplexity when someone asks for a local service.
Combine Local SEO with Google Ads for immediate lead flow while rankings build.