Custom Shopify and WooCommerce development. Conversion-optimised product pages, fast checkout flows and scalable architecture — built to handle growth.
Most e-commerce stores lose 70% of their visitors before checkout. Poor product page design, slow load times, confusing navigation and a checkout process with too many steps — every one of these is abandoned revenue.
HOI builds Shopify and WooCommerce stores from the ground up with conversion as the primary design objective. Not aesthetics first — conversion first. The two aren't mutually exclusive; great e-commerce design is both beautiful and highly functional.
Every store we build is fast (98+ PageSpeed), mobile-optimised (60% of e-commerce traffic is mobile), and conversion-tested — with product pages, category pages and checkout all engineered to reduce drop-off and increase purchase rate.
Custom Shopify or WooCommerce theme built to your brand — not a modified template that looks like everyone else.
Product pages built to convert — with compelling copy structure, social proof placement and mobile-optimised layout.
Friction-free checkout designed to minimise abandonment — fewer steps, clearer progress, stronger trust signals.
Full platform setup including payment gateways, inventory management, email and third-party app integrations.
SEO-ready architecture from day one — URL structure, schema, site speed and technical foundation.
Full QA testing, launch support and team training so you can manage your store confidently from day one.
We understand your products, customers and conversion goals. Figma design delivered in 48 hours for review.
Custom theme build with all integrations, payment setup and product catalogue migration if required.
Full cross-browser and mobile testing. Performance optimisation to 95+ PageSpeed. Checkout flow testing.
Launch day support, analytics verification and 30 days of post-launch fixes and optimisation.
Shopify for simplicity, reliability and lower ongoing maintenance. WooCommerce if you need advanced customisation, own your hosting or are already on WordPress. We'll make a specific recommendation based on your needs.
Yes — product catalogue, customer data, order history and URL redirects. Migration is handled as part of the build with zero disruption to live orders.
We don't shoot photography but we optimise and implement your existing assets and can recommend partners for product photography.
30 days of post-launch support is included. Ongoing maintenance, updates and optimisation are available as a monthly retainer from $500/month.