DISC-framework web design that converts all four buyer types. Clean, fast, brand-consistent — and built from the ground up to generate leads and revenue, not just look good.
A beautiful website that doesn't convert is an expensive business card. The real measure of a website is simple: how many qualified leads does it generate per hundred visitors? For most businesses, the answer is embarrassingly low.
The HOI approach to web design starts with the DISC buyer framework — understanding that different buyers need different proof before they convert. A decisive D-type needs results fast. A cautious C-type needs data and detail. Most websites are built for one type and ignore the other three.
We design and build websites that speak to all four buyer types simultaneously — structured so the D sees proof immediately, the I sees social validation, the S sees process and reassurance, and the C finds the data they need. That's what converts.
Clean, modern design built around your brand, your buyers and your conversion goals — not templates.
Page structure and content hierarchy mapped to DISC buyer psychology — so every visitor finds what they need to convert.
Clean, fast, scalable code — built on WordPress, Laravel or your chosen platform.
Every design starts mobile. 60%+ of your traffic is on a phone — we design for that reality first.
Conversion Rate Optimisation built into the design — not added as an afterthought.
Full quality assurance, cross-browser testing and post-launch support. Plus training so your team can manage the site.
We learn your business, buyers, competitors and goals. You receive a clear project brief with timeline and deliverables.
Figma prototype delivered in 48 hours. You review, feedback and approve before a single line of code is written.
Development, QA and cross-browser testing. You review the staging site before anything goes live.
Launch day support, analytics verification and 30 days of post-launch fixes included.
A standard 5–8 page marketing website takes 2–4 weeks from approved design to launch. E-commerce and custom platforms take 4–8 weeks. We'll give you a specific timeline in your brief.
Yes — WordPress is our default CMS for marketing websites. We also build on Laravel (custom), Shopify (e-commerce) and can work with your existing platform.
DISC is a buyer psychology model that identifies four buyer types: Decisive, Influential, Steady and Conscientious. We structure every website to convert all four by placing the right proof in the right position.
We recommend and can set up managed WordPress hosting on your behalf. Hosting costs are separate and typically $20–60/month depending on your traffic.