AI-optimised Google Ads management across Search, Shopping, Performance Max and Display. We don't set and forget — we test, optimise and compound your ROAS every week.
The average Google Ads account has poor match types, missing negatives, unoptimised bidding and landing pages that don't convert. Every one of these issues is money leaving your account without returning leads or revenue.
HOI's Google Ads management starts with a full account audit to identify exactly where your budget is leaking. Then we rebuild the account structure, implement AI-assisted bidding, and create or improve landing pages to align with ad intent.
The result: more leads and revenue from the same spend — or the same results for less. Our average client sees 62% CPL reduction within 90 days and 4.8× ROAS within a quarter of taking over.
High-intent keyword targeting with match type strategy, negative keyword management and AI-optimised bidding.
Google Shopping and PMax campaigns with optimised product feeds, smart bidding and creative asset strategy.
Audience segmentation and remarketing sequences that re-engage site visitors and past customers.
Every ad group has a landing page built for its specific intent — not a generic homepage redirect.
Accurate conversion tracking through GA4 and Google Ads — so every decision is based on real data.
Weekly performance reports with specific changes made and reasons why. Monthly strategy reviews.
We audit your existing account — identifying wasted spend, poor structure and missing opportunities. You receive a specific action plan with estimated impact.
We rebuild your campaign structure, keyword lists, negatives and bidding strategy. New campaigns launch within 2 weeks.
Ongoing A/B testing of ads, landing pages and audiences. HOI OS manages bidding in real time. Weekly optimisation actions.
As ROAS improves, we identify opportunities to scale spend efficiently. Weekly reporting. Monthly strategy reviews with your dedicated specialist.
We manage accounts from $2,000/month ad spend on our Foundation plan up to $50,000+/month on Performance. Our management fee is separate from your ad spend, which goes directly to Google.
Google Ads can generate leads on day one. Optimisation to peak ROAS typically takes 60–90 days as the algorithm learns and we refine the account structure.
No. Our management fee is a fixed monthly retainer — not a percentage of spend. This aligns our incentive with performance, not with spending more of your budget.
Yes — and it's often faster to improve an existing account than start fresh, as it has historical data. We audit the account first and show you exactly what we'll fix.