Facebook and Instagram campaigns built around precise audience targeting, creative A/B testing and full-funnel optimisation. From cold audiences to conversion — we manage it all.
Meta's advertising platform — Facebook and Instagram — gives you access to 2.8 billion active users with the most granular audience targeting available anywhere. Interest, behaviour, demographics, lookalike audiences, custom audiences from your customer list — no other platform comes close.
The challenge is that Meta advertising has become increasingly complex since iOS 14 changed attribution. Most agencies are still running campaigns the old way — missing server-side tracking, poor creative testing and inefficient audience structures.
HOI's Meta Ads service is built for the post-iOS 14 world. Conversion API (CAPI) setup for accurate attribution, systematic creative A/B testing, full-funnel audience architecture and weekly optimisation — not a set-and-forget approach.
Full audience architecture — cold, warm and hot audiences mapped to funnel stages with lookalike and custom audience targeting.
Systematic creative testing to identify your highest-performing ad formats, copy angles and visual styles.
Retargeting sequences that re-engage visitors at every stage — from site visitors to cart abandoners to past customers.
Accurate conversion tracking through Meta Pixel and Conversions API — essential for post-iOS 14 attribution.
Native Meta lead generation forms for service businesses — lower friction, higher conversion than website landing pages.
Weekly Meta performance reports with creative performance breakdown, audience insights and optimisation actions.
We audit your Meta account, pixel setup, audience structure and creative performance. You receive a specific action plan.
CAPI implementation, audience architecture, creative strategy and campaign launch within 2 weeks.
Systematic creative testing, audience refinement and weekly bid optimisation. Most clients see meaningful ROAS improvement within 30 days.
Scale winning creatives and audiences. Weekly reports. Monthly strategy reviews with your dedicated specialist.
We recommend a minimum of $1,500/month ad spend for meaningful testing and optimisation. Lower budgets limit the algorithm's ability to learn and restrict creative testing.
We implement Conversions API (CAPI) for server-side tracking that isn't blocked by iOS — giving us accurate attribution data that most agencies running pixel-only are missing.
Meta's algorithm needs 50+ conversion events per ad set per week to exit the learning phase. Most campaigns reach meaningful optimisation at 30–45 days. ROAS typically improves consistently from there.
Yes. Our team handles creative strategy, ad copy and static ad production. For video ads we provide scripts and direction — you supply the footage, or we can arrange production.