58% of searches end without a click. Your customers are asking ChatGPT, Perplexity and Google AI — and getting one answer back. AEO makes your business that answer.
When someone asks ChatGPT 'what's the best accountant in Melbourne' or asks Google AI 'which project management tool should I use' — they get one answer. Not ten blue links. One answer. The business that answer names wins the customer.
Answer Engine Optimisation (AEO) is the discipline of structuring your content, schema markup, entity presence and brand signals so that AI assistants — ChatGPT, Perplexity, Google AI Overview, Siri, Alexa — recommend you as the authoritative answer.
This is not the future. It's happening now. 58% of searches already end without a click. HOI is one of the first agencies to offer AEO as a dedicated service — because we saw this coming.
Full audit of your current AI search visibility — what you're being cited for, where you're invisible and why.
Comprehensive schema markup that tells every AI assistant exactly who you are, what you do and where you are.
Content structured to answer the exact questions AI assistants are asked — in the format they prefer.
Establishing your brand as a trusted entity that AI models recognise and cite — across the whole web.
40% of AI searches are voice. We structure your content for natural language queries that voice assistants answer.
Live tracking of your brand's citations across all major AI platforms — so you know exactly where you're visible.
We map your current presence across ChatGPT, Perplexity and Google AI. You see exactly where you're visible and where you're not.
We implement comprehensive schema markup and restructure your highest-priority content for AI answer formats.
We build your brand's entity authority across the web — the signals that make AI models trust and cite you.
Monthly AI citation reporting, ongoing content optimisation and expansion into new topic areas as your authority grows.
AEO is the practice of optimising your content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overview and voice assistants. 58% of searches now end without a click — the business that appears in the AI answer wins the customer.
SEO targets the 10 blue links in traditional Google search results. AEO targets the single answer returned by AI assistants. Both are important — AEO is the emerging channel that most businesses haven't started yet.
Yes — we monitor your brand's citations across ChatGPT, Perplexity and Google AI, and track the business impact (leads, enquiries) that come through AI-sourced traffic.
Schema and content changes can show results in weeks as AI models re-crawl. Full entity authority building and consistent citation visibility typically takes 3–6 months to compound.